Luckily, it didn’t take us long to find an event to experiment with thanks to some friends at Sound & Vision. The support from this superb program by Snap is enabling Metail to embark on new Augmented Reality experiments like this. Metail was selected by Snap as their first Shopping and Fashion GHOST fellow last year. Thankfully, Snap’s GHOST AR Innovation lab has allowed Metail to start exploring new areas like this. We found it easy to come up with ideas that seemed exciting to us, but the real test would come from learning how organisers of in-person music gigs and festivals choose to use verch. Promote your event ahead of time with photos of attendees wearing verch. “Verch” seemed to fit the bill perfectly! “We need a shorter, more catchy way of referring to virtual merchandise before we can really get going with our ideation” ”What new opportunities could be enabled if Metail digitised this kind of physical merchandise and created virtual versions of it?” Here is a J Dilla Donuts t-shirt I found in my cupboard.īecause this kind of merch is often specific to the tour / album, we figured that predicting demand and managing inventory must be difficult, and that it’s likely quite a lot of garments are left unsold and unworn (which we hate at Metail!). You might even have a t-shirt or hoodie for your favourite artist lurking in the back of your wardrobe. It all started from thinking about music shows and remembering how there is usually a stall selling clothing merchandise for the artist. It is therefore probably worth explaining what led us to consider festivals before describing our latest AR virtual try on project with Sound & Vision. Metail talking about music and comedy festivals is probably not what you’d expect from a tech start-up focused on digitising and visualising people and clothes together.
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